From December 2nd, 2024, to March 2nd, 2025, Dutch artist-duo DRIFT will take over the display of CHANEL Culture Fund’s public art initiative “The Window”, showcasing the latest iteration of the duo’s Coded Nature series for the first time to the public. This artwork is the result of a long process of in-depth research into natural patterns, and is inspired by DRIFT’s previous live installation in The Shed (New York, US).
Available to be seen 24-hours a day, “The Window” is a site-specific public art project by CHANEL Culture Fund that showcases compelling contemporary digital artworks, offering passers-by a chance to interact with this ever-evolving genre. “The Window” breaks down barriers between art and life, and invites the public to use art as a tool to reflect the role that the digital plays in our daily lives. Placed on the facade of the historic Time & Life building in London (1 Bruton Street), the installation carries on the building’s artistic heritage which dates back to Henry Moore’s specially commissioned friezes that were seamlessly integrated into the architecture. Previous artists featured on “The Window” include Refik Anadol, LuYang, Sarah Meyohas, amongst others.
