DRIFT x Louis Vuitton in Hong Kong

We collaborated with Louis Vuitton to create an aerial performance for their 2024 Men’s Pre-Fall fashion show. Taking place on Hong Kong’s Avenue of Stars, on November 30th, the finale featured our fleet in yesterday’s night sky.

The theme of Pharrell’s first Pre-Fall show was from Hawaii to Hong Kong and incorporated aquatic themes, referencing the passage of time. This was reflected in the aerial performance, as designed by Ralph Nauta and Lonneke Gordijn especially for this collection.

We would like to congratulate Pharrell on a beautiful new collection and a spectacular show.

With warm thanks to Villa Eugenie and Whitney Ferrare.

Video by Finn Bech & Caio Silva
Drone footage by DMD Drones