During the Dutch Design Week 2019, Drift presented the latest addition to the ongoing Materialism series: the bag project. It was exhibited at the van Abbemuseum during the whole week (October 20-27).
Materialism- The bag project , visualizes the physical amount of plastic that exits each Albert Heijn supermarket on an average day in Eindhoven. One block is made of one recycled Albert Heijn shopping bag. Together the blocks form a sculpture every time a bag leaves the store. Video clips shot in front of Albert Heijn stores display the rhythmic movements of doors opening and closing to an abstraction that demonstrates our habit of laziness.
Photography Lonneke Gordijn, Ralph Roelse, Ronals Smits