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DRIFT CONVERTS BIOMETRICS INTO A MULTISENSORY AI EXPERIENCE

Posted on by Press Studio Drift

Together with the Savannah College of Art and Design (SCAD) Lacoste, Dutch art duo DRIFT unveil Unfold, a newly commissioned multisensory AI experience. The immersive installation debuted during the SCAD Lacoste Spring 2025 season opening celebration on Wednesday, May 7, and is now open to the public.

Inspired by the local flora of the Provence region, Unfold transforms the body’s rhythmic data into a unique audio-visual experience. As visitors enter the space, their biometrics are measured in real-time and translated through AI technology into dynamic visuals. The fusion of biological, ecological, and digital design creates infinite variations, with each spatial interaction serving as a reflection of the individual in that precise moment. Viewers are guided through these personalized visualizations and accompanying audio score into an altered state of sensory alignment, where the pulse of life manifests through the ephemeral beauty of the botanical world, inviting us to delve deeper into the symbiotic dance between nature and the human form. 

Talking about the collaboration, Daniel S. Palmer, SCAD Museum of Art Chief Curator said: “We are honored to inaugurate DRIFT’s new site-specific installation Unfold at our historic SCAD Lacoste location. This collaboration is the thoughtful product of the artists’ dialogue with the region and the creative, growth-focused ethos of the university, which the artists have translated into a breathtaking and memorable immersive experience. We are certain that this one-of-a-kind installation will inspire our students and visitors to SCAD Lacoste for years to come.”

SCAD Lacoste – Spring 2025 – DRIFT – Unfold – Student Model: Sheridan McCoy – SCAD Lacoste – Courtesy of SCAD

Ralph Nauta In Conversation With Refik Anadol At Culture Summit Abu Dhabi

Posted on by Press Studio Drift

On April 29, 2025, DRIFT Co-founder and artist Ralph Nauta joined Refik Anadol at Culture Summit Abu Dhabi for a creative conversation moderated by Shumon Basar.

The thought-provoking dialogue between the two artists explored the convergence of art, technology, humanity and collective consciousness. Their discussion highlighted the role of artists as both visionaries and system-thinkers, envisioning new shared spaces that bridge the organic with the digital, and the personal with the planetary. This creative exchange encouraged the audience to reconsider how humanity, innovation, and our shared future are interconnected.

Watch the talk here.

CODED NATURE II ON THE CHANEL CULTURE FUND’S “THE WINDOW”

Posted on by Press Studio Drift

From December 2nd, 2024, to March 2nd, 2025, Dutch artist-duo DRIFT will take over the display of CHANEL Culture Fund’s public art initiative “The Window”, showcasing the latest iteration of the duo’s Coded Nature series for the first time to the public. This artwork is the result of a long process of in-depth research into natural patterns, and is inspired by DRIFT’s previous live installation in The Shed (New York, US).

Available to be seen 24-hours a day, “The Window” is a site-specific public art project by CHANEL Culture Fund that showcases compelling contemporary digital artworks, offering passers-by a chance to interact with this ever-evolving genre. “The Window” breaks down barriers between art and life, and invites the public to use art as a tool to reflect the role that the digital plays in our daily lives. Placed on the facade of the historic Time & Life building in London (1 Bruton Street), the installation carries on the building’s artistic heritage which dates back to Henry Moore’s specially commissioned friezes that were seamlessly integrated into the architecture. Previous artists featured on “The Window” include Refik Anadol, LuYang, Sarah Meyohas, amongst others.